Effective social media management is all about given and take between the client and the agency.
When it comes to running any business the ultimate expertise should be with the client.
There exists a fine balance between content provision and creation.
The balance of knowledge lays with the client, and therefore the client must be prepared to share this knowledge with the agency as required in order to establish a well-balanced platform of content on the website.
The agency may hold the keys in terms of effective distribution of content when the client may hold the bulk of knowledge required. Communicate with the agency as often as possible, and also feel free to recommend changes
to content.
